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Sustainability Objectives

Our aim is to enable customers to make more informed sustainable choices and foster positive changes for both people and the planet. We achieve this by introducing more sustainable products and packaging while ensuring high product quality and safety standards.
Products

Sustainability Framework

With the extensive range of products we offer and the wider markets we serve, we are deeply focused on rigorous product quality and safety standards to protect our customers.
Offering our customers a growing range of sustainable products while deepening sustainable consumption practices and education within our industry.
Starting with our own brand products, we are committed to enhancing packaging recyclability and introducing more sustainable packaging materials.
Product Quality and Safety

We uphold the highest standards in our product quality and safety management. We conduct rigorous audits, ensure compliance with global standards, and continuously improve our processes. These efforts protect customer health and interests, reinforcing trust in our products and commitment to excellence.

Sustainable Choices

We offer a growing range of certified sustainable products, focusing on promoting environmentally friendly consumption practices. These products span across our different product lines and retail formats to create a significant positive impact. Our commitment is further demonstrated through our membership or endorsement with esteemed organisations including:

  • World Wildlife Fund (WWF) Hong Kong – Sustainable Seafood Business Membership Programme
  • Marine Stewardship Council (MSC) – Marketing Partner
  • Forest Stewardship Council® (FSC®) – Promotional License
  • Rainforest Alliance Endorsement
Sustainable Packaging

We focus on enhancing our Own Brand's packaging recyclability and introducing more sustainable materials. We are committed to minimising plastic use, promoting reusable packaging, and adopting innovative solutions that align with our sustainability goals, ensuring our packaging supports a more sustainable future.