IKEA is an international renowned home furnishing brand that provides one-of-a-kind shopping experience to create a better everyday life for the customers in Indonesia. Ikea continues to innovate and show commitment in delivering added value items through its product selections.

Modern retail industry performance is generally affected by declining purchasing power, increasing market competition, and changing regulation. Despite the challenging dynamic in modern retail industry, Ikea is able to perform remarkably well. Ikea is ready to expand and will continue to offer home furnishing products and accessories that give added value in terms of design, function, quality, and sustainability to its customers.