Guardian Wins Silver Award at 2025 Marketeers Youth Choice Awards

Guardian Indonesia won the Silver Award in the Pharmacy Choice of Gen Z category at 2025 Marketeers
Youth Choice Awards, held on Thursday, July 31, 2025, at CGV Grand Indonesia. Marketeers Youth Choice Award is a prestigious event that recognizes the most popular brands among Gen Z in Indonesia. This award highlights Marketeers' commitment to connecting brands with young consumers, particularly Gen Z, and increasing brand awareness among this generation.

Marketeers held this award event with curated categories, considering the wide variety of goods and
services available in the Indonesian market. This year, the award used an online voting system with
responses from Gen Z, involving 1,183 students from 44 universities across Indonesia.

By receiving this award, Guardian Indonesia strengthens its position as the preferred pharmacy of Gen Z
in Indonesia. Guardian also reaffirms its commitment to continuous innovation in creating a positive,
relevant shopping ecosystem that meets the needs of young consumers in the country.